Winning hat-trick is mark of Welltel’s sound strategy

Business communications company celebrates after jumping 17 places in Deloitte Fast 50 rankings

Three years in a row. Like scoring a hat-trick, the feeling as a whole is greater than the sum of the parts. It is a recognised milestone of achievement and effort to succeed. “Every year it gets harder to maintain the growth you need to stay in the Deloitte Fast50 so we are delighted to have improved our ranking so much this year.

A number of years ago, we identified some fundamental shifts in the Business telecoms market and devised a strategy to exploit these opportunities. The first trend we foresaw was the move from a large phone system installed in offices using copper-based analogue and digital phone lines, towards a VoIP based service – providing phone system capabilities, lines, numbers and calls, for a single monthly subscription. In parallel,  we anticipated that fast and reliable Internet Access would become a lot more important for all businesses, leading to an increased demand for managed and redundant connectivity across multiple access networks. Being part of the Deloitte Fast50 Alumni three years in a row is a great endorsement of our strategy.

Our aim is to continue to take advantage of these changes to become a top five player in the Irish Business telecoms market within 3 years through a combination of organic growth and strategic acquisitions” said Ross Murray, the Managing Director of Welltel.

Since we last spoke to Welltel in October 2015, they have doubled their workforce, made a significant acquisition and attracted a number of multi-national clients. It is no surprise that they jumped 17 places in the rankings since last year.

“We are constantly evolving our business. Our customers’ needs are largely what dictates how and when we roll out new technology and our integrated Softphone and Instant Chat Client continues to be a key solution for our SME base. Our customers do not talk about our products or technologies as much as they talk about our team. Our ability to adapt and to grow is due to our great team of sales, marketing, technical support and engineering professionals. Understanding customers’ needs and identifying market trends allows us to react quicker than our competitors. This makes our offering different”- JP Crilly, Sales Director.

The company is now offering superior grade fibre connectivity to businesses across Ireland. Not to be confused with a contended or shared service, the company explains that a dedicated fibre optic connection delivers a consistent speed of 100Mbps, 500Mbps, or even 1Gbps directly to the business, so all calls, video traffic, guest wifi, company wifi and VPNs work via one connection. The service is in high demand as the increased reliability also provides businesses with the confidence they need to move other mission critical applications to cloud-based services.

“At the moment we’re working with Polycom to remove outdated, redundant technology from the market to improve adoption of VoIP technology. We’re replacing 8,10,12-year-old phone systems for new devices and giving a 50% discount in the process, so a business with ten employees and an old conference phone, for example, can trade in their old phones, and get 10 new phones and a modern conference unit for half the price.” – explained JP Crilly.

In all cases, Welltel’s customers save more than 50% on the cost of their call traffic and associated services. Reliability is crucial for SME businesses, and Welltel is focusing heavily on ensuring its network and monitoring is the best in the market. “We have been installing SBC devices along with all our phone systems as it allows for greater visibility of the customer’s critical services ensuring we can actually identify issues before they arise.”

We really are passionate about the technology. There is certainly a shift to more cloud, VoIP and hosted services but it has taken a while to get moving. More and more countries are issuing ‘switch-off’ dates for PSTN and copper wire technology meaning that in the next decade all businesses will have to switch over.

Welltel are clearly a company on an upward curve. Consider it good timing, a great service and a bit of good luck. “Acquiring one of Ireland’s NEC Phone System providers was an opportunity we’d identified a while ago, initially we were really just expanding our business expertise but can now see that there is a huge market opportunity to help businesses without IP connectivity.

Welltel is a business communications company, providing both cloud-based and on-premise Phone Systems, Voice Over IP (VOIP), ISP Services and Unified Communications to over 800 corporate businesses in Ireland and Europe and has recently been announced as a Deloitte Fast50 winner for the third consecutive year.

The full list of winners is available here


Originally published by Sunday Business Post

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